Universal Shipping Inc. (USI Ship) Effective Date: June 22, 2026 Last Updated: June 22, 2026
1. Introduction
This Cookie Policy explains how Universal Shipping Inc. (“USI Ship,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website at https://usiship.com/ (the “Site”). This policy explains what these technologies are, why we use them, and your rights to control our use of them.
By continuing to browse or use our Site, you agree to our use of cookies as described in this Cookie Policy, unless you have adjusted your preferences through our cookie consent tool or your browser settings.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to website owners.
Cookies set by the website owner (in this case, USI Ship) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (such as analytics, advertising, and interactive content).
In addition to cookies, we may use other similar tracking technologies such as web beacons, pixel tags, and local storage objects to collect information about how you use our Site.
3. Why We Use Cookies
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Site, understand shipment-tracking usage patterns, and improve our freight forwarding, logistics, and customs brokerage service offerings. Third parties may also serve cookies through our Site for analytics, advertising, and other purposes.
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Site to function properly and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting privacy preferences, logging into a client portal or account, submitting a freight quote request, or filling in forms. You can set your browser to block these cookies, but parts of the Site may not work as intended.
Examples of use: session management, load balancing, security and fraud prevention, shopping cart/quote tool persistence, and maintaining your login session for shipment tracking accounts.
4.2 Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us know which pages are the most and least popular and see how visitors move around the Site. This helps us optimize content related to FBA prep services, LCL/FCL ocean freight, LTL/FTL trucking, and 3PL logistics solutions.
Examples of providers: Google Analytics, Microsoft Clarity, and similar analytics services.
4.3 Functional Cookies
These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages, such as live chat widgets, shipment tracking tools, and quote calculators. If you do not allow these cookies, some or all of these services may not function properly.
4.4 Targeting and Advertising Cookies
These cookies may be set through our Site by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements about our shipping and logistics services on other websites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.
Examples of providers: Google Ads, Meta (Facebook/Instagram) Pixel, LinkedIn Insight Tag, and similar advertising networks.
4.5 Social Media Cookies
These cookies are set by social media services that we have added to the Site to enable you to share our content with your network. They are capable of tracking your browser across other sites and building a profile of your interests, which may impact content and messages you see on other websites you visit.
5. Specific Cookies We May Use
| Cookie Category | Purpose | Typical Duration |
| Session/security cookies | Maintain user session, secure form submissions | Session |
| _ga, _gid, _gat | Google Analytics — distinguishes users, tracks session state | Up to 2 years |
| Google Ads conversion cookies | Measure ad campaign effectiveness | Up to 90 days |
| Meta Pixel (_fbp) | Track conversions from Facebook/Instagram ads | Up to 90 days |
| Live chat cookies | Maintain chat widget sessions for customer support | Session to 30 days |
| Preference cookies | Remember language, region, and quote form inputs | Up to 1 year |
Specific cookie names and durations may change as we update the tools and services used on our Site. We recommend reviewing this policy periodically for the most current information.
6. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages, including analytics providers, advertising networks, shipment tracking widgets, and social media plug-ins. We do not control the operation of third-party cookies. Please refer to the respective privacy and cookie policies of these third parties for more information:
- Google Privacy Policy: https://policies.google.com/privacy
- Meta Privacy Policy: https://www.facebook.com/privacy/policy
- LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy
7. How to Control Cookies
You have several options to control or limit how we and our third-party partners use cookies:
Cookie Consent Tool: When you first visit our Site, you may be presented with a cookie banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time through the cookie settings link, typically located in the website footer.
Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being sent. Since each browser is different, please check the “Help” menu of your browser to learn how to change your cookie preferences. Common browser cookie settings can be found at:
- Google Chrome: chrome://settings/cookies
- Mozilla Firefox: about:preferences#privacy
- Safari: Preferences > Privacy
- Microsoft Edge: edge://settings/privacy
Opt-Out Tools: You may opt out of certain third-party advertising cookies through industry tools such as the Digital Advertising Alliance (www.aboutads.info/choices) or the Network Advertising Initiative (www.networkadvertising.org/choices).
Please note that if you disable or refuse cookies, some parts of the Site may become inaccessible or not function properly, including shipment tracking, quote requests, and account login features.
8. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) feature. Because there is not yet an accepted standard for how to respond to DNT signals, our Site does not currently respond to DNT browser signals.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or for other legitimate reasons. We encourage you to review this page periodically. The “Last Updated” date at the top of this policy indicates when it was most recently revised.
10. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Universal Shipping Inc. Website: https://usiship.com/ Email: sales.usi@usiship.com
This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which govern the broader collection and use of your personal information.